Diamonds Forever is recognized as one of San Diego’s premier jewelry boutique. Our creative team of GIA-trained gemologists and jewelers fashion inimitable handmade custom jewelry and one-of-a-kind engagement rings designed to your personal specifications. Shop in our store and see our curated collection of engagement rings and fine jewelry. Our repertoire is hand-selected, well-edited, and above all, unique. Each piece we carry must pass our discerning eyes for beauty and quality.


Our understanding of metalwork mixed with our knowledge of gems weaves together to create jewelry that is unparalleled. Each piece is thought out structurally so that it’s built for longevity and designed to showcase the natural beauty of your stone. Old world craftsmanship and our exacting standards create custom pieces of heirloom jewelry that is unmatched in quality and design. Take a look at our Custom Jewelry gallery to see a sample of our work.


Looking for inspiration or for a Designer Engagement ring? Enjoy browsing our online beautiful selection of engagement rings and pick your favorite! Diamonds Forever Estate Buyers has built a reputation as a trusted jewelry shop to get a fast jewelry collateral loan. We exclusively loan on gold, silver, coins, jewelry, diamonds and luxury watches. Bring your items in to get a free verbal appraisal. We pay more, guaranteed!!


Custom Projects


Happy Clients


Hours Worked


Cups of Coffee