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Diamonds Forever is proud to be San Diego’s premier jewelry boutique; specializing in handmade custom jewelry and one of a kind engagement rings. We are a creative team of GIA trained experts who are ready to help you create jewelry that is designed to your personal specifications.

Stop in our store and see our fashion forward collection of engagement rings and fine jewelry. See for yourself what is developing in style in jewelry. At Diamonds Forever we are proud to be leading what is up and coming, trending in fine jewelry as well what is classic and here to stay. We carry designer pieces that you will adore.

We are a step above our competitors. We design and hand fabricate our jewelry combining an understanding metal work and  an in depth understanding of diamonds and precious colored stones. Our master artisans create elegant custom pieces of heirloom quality inspired by your vision and creativity and our talents and abilities. Take a look at our Custom Jewelry page to view small sample of our work and start dreaming what's possible.

Looking for inspiration or for a Designer Engagement ring? Enjoy browsing our online beautiful selection of engagement rings and pick your favorite!


Diamonds Forever Estate Buyers has built a reputation as a trusted jewelry shop to get a fast jewelry collateral loan. We exclusively loan on gold, silver, coins, jewelry, diamonds and luxury watches. Bring your items in to get a free verbal appraisal.   We pay more, guaranteed!!