Blog - Diamonds Forever
This intimate boutique offers custom, designer & antique jewelry, plus repairs & jewelry appraisals.
Jewelry Engagement Rings, San Diego Engagement Rings, San Diego Custom Jewelry, Sapphire Engagement Rings, Custom Engagement Rings, Ruby Engagement Rings, Antique Rings, Designer Engagement Rings, San Diego Jewelry Repair, Jewelry Loans, Sell Gold, Jewelry Appraisal
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Reasons Why You Should Give Someone (or Yourself) Jewelry

Becoming the Artist

By making and designing your ring, bracelet, or necklace with your jewelers at Diamonds Forever, you can become an artist. Simply by getting excited about what your special person likes and her personality, we can come up with many ideas that will impress her and make your gift something durable and aesthetic.


Jewelry is very sentimental. It means you’ve cared for this person long enough to spend a little time and money to find something that reminds you of them. It can symbolize a celebration of engagement or a birthday or a rite of passage such as a young girl turning 16 receiving a new pair of diamond earrings or a gift on mother’s day that has all her children’s birthstones or names.

Value of Precious Metal

Without gold, what does guarantee the value of our money? The answer is: nothing at all. All jewelry made in precious metals has a value unlike many little pieces you can find at your local mall that only cost you a few bucks. With any true gold, silver, or platinum jewelry you can find relief in that if you buy it that you will always receive something in return just in case of emergencies. Precious metal also doesn’t turn your finger green! You can wear it anywhere and it can handle a lot of abuse. But just because it’s strong it doesn’t mean you shouldn’t be mindful of it and take good care of it. After all, it was probably a gift from someone who cared about you.

A Timeless link to the Past

Especially with old family jewelry, it’s exciting to find out if it’s an antique or from what jewelry era it came from. It could go all the way to the Gregorian era which you can’t find much of these days since most of it was taken apart and reassembled into other pieces of jewelry and non jewelry items. Hopefully it’s from the Edwardian era, a time during splendid prosperity, where most things were made of the more expensive metal Platinum and diamonds and pearls. Knowing that jewelry has lasted through the centuries shows how timeless your next design could be. It’s impressive how we can still find a link to our ancestors and still make our own family heirlooms.

Instilling Confidence

Just wearing valuable gold and diamonds makes you feel like a million bucks. It’s not just an amazing accessory it’s a lifestyle. It’s a lifestyle where you are choosing to adorn yourself and look good every day. Some want to accentuate their loveliness. Some want to wear it for protection from illness or the hazards of life. Whatever the reason you choose to wear your jewelry, simply love and keep buying more!


Our Very First Visit

Buying an engagement ring is a huge deal. Probably the biggest moment in your life. You might be nervous about choosing the right ring. You might feel weary after hearing all the horror stories of the jewelry industry. I promise you that we’re here to make everything easy.  We want you to feel comfortable working with us, and we also want you to find your perfect engagement ring. Here’s an idea of what to expect when you come visit us.


After coming to our store, you’ll be greeted by one of these beautiful faces.



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Afterwards, we can sit down and talk about the 4Cs of diamond grading: color, clarity, cut, and carat weight. We like showing live examples of diamonds so that you can judge for yourself what you like. We also like to explain in person the difference between the grading reports and also show you examples of that. Also, we can discuss what shape diamonds you like and what you’re looking for.



Then we can move to looking at different settings, which is the style of the ring you like. We have hundreds of different styles to choose from but don’t let that scare you. After some questions, we can help you narrow down what you’re looking for. We will show you the differences between the settings and see what you’re more drawn too.


At our meeting, we can also help you decide whether gold or platinum fits your lifestyle, any considerations to take into account, and or if a colored stone might be a better idea.


Keep in mind that we do have your best interest at heart. We want you to feel comfortable and informed whether or not you choose to work with us.  If you have any questions or would like to set up a private consultation, let us know! We are right door to Sport Chalet, in the Vons shopping center in off Midway Drive in Point Loma


What Does It Mean When A Ring Has To Be Re-tipped?


Re-tipping a ring is simply adding platinum, gold or sterling silver to build up the prongs on a ring so they are durable again.


Normally you only really hear about rings being re-tipped because they take the most abuse. It is to be expected that rings wear down the fastest because we have them on our fingers all day, every day. Our hands are constantly moving, bumping and knocking into things.


Our rings and therefore our prongs take a good amount of abuse. It is surprising that prongs hold up as well as they do considering the wear they receive. Over time prongs can get bent, broken, lifted or cracked.


What are signs your prongs may need repair?


If you run your fingers over the top of the prongs you should be able to feel small rounded nubs sticking up. Once the prongs begin to feel smooth and are even with your diamond or gems you should bring the ring in for inspection because it’s likely your ring needs re-tipping.

Fixing Prongs


Fixing prongs is not a difficult repair. A jeweler will melt gold (or whichever metal the ring is made from) into a small ball and solder it onto the tips of the worn prongs. The prongs are then filed or fashioned to be smooth and polished so they look new.


Take a look at the Image below that shows regular strong prongs, low prongs that need maintenance and prongs that have been re-tipped and are durable.


That’s Re-tipping!



Have your ring cleaned and checked!


It is recommended that you have your rings cleaned and inspected by us at least twice a year that way if you were to have a loose stone or a worn prong we can fix it before a stone is lost. It is just being responsible for your ring it is preventive medicine that is worth the time + effort.


Prongs are like most things in our life, they wear down and need is a little maintenance from time to time.


Come into our store today and we will happily clean and inspect your jewelry!!

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The Ins and Outs of a Pawn Loan

People have been pawning their valuables for at least the last 2000 years and thanks to reality TV pawn shops have gained their own little spotlight in the public eye. That being said, there are still a lot of misconceptions about what pawning is and how these loans actually work. I own a pawn shop in San Diego called Diamonds Forever and we are a jewelry store but we also give out loans on all types of goods.


No matter what you’re pawning the process is always the same. The first step is to find a pawnbroker that has a good reputation in the community, Yelp is awesome for this. Once you’ve found your shop you need to find some valuables that you wouldn’t mind parting with for a short while, most loans are for 4 months. I would recommend bringing in a few items for us to look at because you never know what a dealer might offer for certain items. I like to evaluate all of the items my clients bring to me and do some research on what these items are worth, keeping in mind that they are used. I tell my clients what the loan amount would be and usually answer some FAQs about the process.