The word diamond comes from the Greek language, its true meaning is as unbreakableas your love for each other. Pure and transparent, diamonds are thought to be a “gem of reconciliation”, enhancing the love between a husband and a wife.

Diamonds come in varying color, clarity, and cut combinations. Buying a diamond is an exhilarating and unique experience. However, diamonds are a little like faces. They can be measured and defined in terms of color and dimensions along with many other qualities that bring a change to their appeal. Yet, you cannot define beauty by statistics alone, as there is much more to a face than what the eye can see.

It’s important to understand the characteristics of a diamond in order to make an informed decision, by learning about the 4 C’s of diamond grading you will not be caught off guard. Additionally you should also be prepared to view and compare diamonds side by side to make a visual comparison, as this is just as important. We are here to help you define your perfect diamond, and to help find the perfect one for you.


The Cut, Color, Clarity, and Carat weight of a diamond. Each of these will have an impact on the final quality of a diamond. Therefore, they must be considered with care.

Each diamond is distinctly unique. At Diamonds Forever, we value that quality and can save you weeks of research by doing the hard work for you. While shopping for diamonds we can recommend the best, so you can compare with reliable, professional assistance. <br>

Unlike online retailers such as Blue Nile, we do not present you with thousands of stones from a virtual list. Our experts will select only the finest cut diamonds available from our network of diamond suppliers. They will base their search on your requirements and budget while using 3 main principles for the final selection.

Meticulous Grading

We ensure that all of our diamonds are certified by GIA, AGS, or EGL US labs. Many laboratories tend to over grade their stones, giving you an unfitting sense of superiority and worth. We help to explain in detail how each diamond stacks against the GIA benchmark. Each diamond we select is as unique as our designer engagement rings.

Conscientious Sourcing

We do not believe in selling you something just because it’s in the store. Thus, we do not own any of the diamonds that we recommend to our clients. We source them and sort them and then we only recommend the stones we really believe in and would buy for ourselves. We search far and wide to find the best from ethical sources for fine jewelry.

Precise & Economical

Prices can fluctuate extensively between stones even those diamonds with identical certificates. We can identify the best combination of Color, Clarity and Carat weight to optimize your budget while never compromising on elegance or sparkle.


We only recommend the finest stones to our clients, based on their criterias. Your goal when buying a diamond should be to get the best that your budget will allow based on which of the four C’s is important to you.

Let’s discover together which combination you will prefer and is going to make you proud. Balancing all factors of carat size, grade and cut is the best approach to choosing a quality diamond.


The Internet is without doubt a very valuable tool when it comes to research, but it is vital that you are able to view your diamond before you purchase it.

Start by comparing a selection of loose diamonds side by side with your own eyes. You will gain a far greater appreciation of the 4C’s. You will then be able to make a more informed decision. Most people are unaware of how little difference there are between each diamond. Each has a unique color, cut and clarity grade. Even those diamonds that appear to be similar has a small dissimilarity and this causes a great fluctuation in price.

Diamonds Forever invites you to come in and see us. We will accommodate you with a free, no strings attached diamond appointment. We will show you an assortment of stones ideal for fine jewelry and clarify the 4C’s with the use of real diamonds. We will also answer any questions you may have.

Diamonds Forever invites you to come in for an obligation-free diamond appointment, where we will show you a range of stones to illustrate the 4C’s with real diamonds, and answer any questions you may have.