Hello! Thank you for stopping by~ We are Diamonds Forever, a jewelry boutique located in San Diego. We started Diamonds Forever because we wanted to create a relaxing + friendly environment where you could receive personalized service + expert knowledge. We know that for many people, an engagement ring is an important life purchase, and you should feel comfortable + well-guided. We’re here because we want to help you identify your unique preferences in jewelry + select a piece that expresses commitment in your own way.


Our understanding of metalwork mixed with our knowledge of gems weaves together to create jewelry that is unparalleled. Each piece is thought out structurally so that it’s built for longevity and designed to showcase the natural beauty of your stone. Old world craftsmanship and our exacting standards create custom pieces of heirloom jewelry that is unmatched in quality and design. Take a look at our Custom Jewelry gallery to see a sample of our work.


Looking for inspiration or for a Designer Engagement ring? Enjoy browsing our online beautiful selection of engagement rings and pick your favorite! Diamonds Forever Estate Buyers has built a reputation as a trusted jewelry shop to get a fast jewelry collateral loan. We exclusively loan on gold, silver, coins, jewelry, diamonds and luxury watches. Bring your items in to get a free verbal appraisal. We pay more, guaranteed!!


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